Craig Stanley
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The three costs of AI at work

Licences, consumption and people's time. Most AI budgets track the first, some track the second, and almost none track the third.

10 October 2026 · 2 min read · Craig Stanley
In short, explained

AI costs money in three ways. You pay to have it, you pay each time you use some of it, and people spend time learning it and checking it.

AI tools cost money through licences, through pay-as-you-go use, and through the time people spend learning, checking and fixing. If a budget only counts licences, it'll look fine while the real cost grows.

Track total cost per decision supported: licence cost allocated by active use, metered consumption, and people time for review, rework and enablement. Compare it with the cost of the decision before AI, not with the licence price alone.

1. Licences

A fixed monthly fee per person. Easy to budget, easy to see. The catch is that you pay whether or not the person uses it. A licence that sits idle for a quarter is pure cost.

Measure: cost per active user, not cost per licence. Divide total licence spend by the number of people who used the tool most weeks.

2. Consumption

Metered charges: per message, per agent action or per unit of compute. Agents built in Copilot Studio or Foundry often run on this kind of billing. It scales with use, which is fair, and can spike without warning, which isn't.

Measure: cost per decision. If an agent handles 3,000 tickets a month at a known consumption cost, you can compare that with what it cost a person to handle them.

3. People's time

Hours spent on training, prompting, checking output, correcting mistakes and dealing with the cases the model sends back. This rarely appears in any budget, and it can be the largest of the three.

Measure: sample it. Ask a handful of people to log time spent checking and fixing AI output for two weeks. Multiply up.

Putting them together

Add all three and divide by the number of decisions supported. Compare that with the cost per decision before the change. That's the honest test of whether it pays. The break-even calculator does a simpler version for licences.

Read next

A question to take awayIf you moved last week's unused AI allowance to the people who ran out, who would get it?

About me

Craig Stanley

Microsoft AI consultant and technical architect, based in Whitley Bay. Over the last few years I've delivered Microsoft 365 Copilot, Copilot Studio agents, Azure AI Foundry work and governance for UK public sector and financial services organisations.

What interests me is the decision underneath the tool: what it costs, what it risks, and whether a small, transparent model can make it better. I write the methods up here and on Substack so anyone can use them.

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