Craig Stanley
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How I choose what to write next

The questions I ask before writing an article on this site: does it teach one idea, can I verify it, and does it fill a gap a reader would notice.

· 2 min read · Craig Stanley
In short, explained

Before I write something, I ask: can I explain this simply, can I check it's true, and is anyone missing it? If the answer is yes three times, I write it.

I pick articles by asking a few questions. Can I explain one idea clearly? Can I check every fact against a primary source? Does it fill a gap someone would notice, like an empty page? And will writing it teach me something? If an idea fails the fact check, I leave it out.

Article selection filters: single-concept scope, verifiability against primary sources (or explicitly labelled as my method), gap severity (empty or thin collections first), dependency on other articles, and learning value. Unverifiable claims are dropped. Third-party products are excluded unless primary documentation exists.

Four questions

The plan decides what kind of work comes next. This page is about one kind: articles. Before I write one, I ask four questions.

  1. Does it teach one idea? If I can't say what the article explains in a sentence, it's two articles or none.
  2. Can I verify it? Every claim about a product, price, licence or feature needs a primary source. If I can't find one, the claim stays out. If the whole article depends on it, the article waits.
  3. Does it fill a gap a reader would notice? An empty collection, a term used elsewhere without explanation, or a question someone has actually asked.
  4. Will writing it teach me something? The site exists so I can learn by explaining. An article I could write without thinking is less useful to me, and often less useful to readers too.

Verification shapes the list

The second question rules out more than I expected. Some topics I wanted to write about rely on information I could only find in secondary sources, such as blog posts quoting a price or a launch date. I don't use those figures. Where a product's status is unclear between sources, I don't state a status.

For third-party products, I write only when there's primary documentation. If I can't find it, the title stays as "coming" on the collection page.

Method articles are different

Some articles describe my own methods, such as a scoring sheet or a threshold rule. Those don't need an external source for the method itself, because the method is mine. They do need to say so, and any numbers in them are labelled as illustrative. I put a short note in the Sources section of each one explaining that.

A worked example

These candidates are illustrative of how I'd apply the questions.

CandidateOne idea?Verifiable?Gap?Teaches me?Decision
What Copilot Chat can seeYesYes, Microsoft LearnYes, empty collectionYesWrite
A comparison of two decision-model productsYesOnly partlyYesYesWait for primary sources
A full history of Microsoft's AI productsNoMostlyNoSomewhatDon't write
How reversibility changes a thresholdYesIt's my methodYesYesWrite, labelled as my method

The order within a section

Inside a section, I start with collections that have nothing in them, because an empty page looks broken. Then I fill any collection with only one article, so each has at least two that work together. Then I follow dependencies: an article that others will link to comes first.

What I'm still checking

I don't yet have a good way to hear which gaps readers notice. For now I go by what's empty or thin. A simple feedback route, with no sign-up and no sales, would help, and it's something I'm considering for after the current round of articles.

Sources

This article describes how I choose what to write. It uses no external facts or figures; the examples are illustrative.

Read next

A question to take awayWhich item on this list changes a decision your team has already made?

About me

Craig Stanley

Microsoft AI consultant and technical architect, based in Whitley Bay. Over the last few years I've delivered Microsoft 365 Copilot, Copilot Studio agents, Microsoft Foundry (formerly Azure AI Foundry) work and governance for UK public sector and financial services organisations.

What interests me is the decision underneath the tool: what it costs, what it risks, and whether a small, transparent model can make it better. I write the methods up here and on Substack so anyone can use them.

I write this site to learn in public: explaining each idea simply is how I check I understand it. Why I write this site.

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